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As a Montreal web design company, we have seen many blunders and mistakes from competing web designers: bad programming, bag graphics, and bad ideas. While a web site is a good idea when it comes to publicity, it still has do be done right. As Montreal web designers we aim to do just that. A web site should be a lot more than just a presence. It should be a place to do business efficiently. Our Montreal web design company can give you the competitive edge that your company needs to succeed on the web. See how a well crafted web site can improve the way you are doing business. Get noticed. Learn more about our services for: * Web Development * Graphic Design * Email Flyers * Content Management

Considered as one of the most effective marketing tools, e-mail flyers have become quite a rage and a necessity in the business world, fast providing a cheaper and more focused alternative to the traditional printed flyer.

An email flyer draws the attention of the customer and presents the benefits and features of a product or service or company in an appealing manner.

With the capability of reaching out to a large number of potential customers in a matter of few seconds, email flyers provide businesses and effective way to promote their products or services amidst a targeted audience with the help of a select mailing list.


To design an effective and professional looking email flyer, you need to follow some important steps:

• Step 1

  The most important starting point of an email flyer is to decide what its objective is – what it intends to do or achieve. An email flyer is in other words a beautifully designed advertisement sent out over the email chain. Hence, you must know for sure what you want to convey to your customers - whether you want to inform them about recent launches in your product line or promote a particular product or services or announce a special promotional offer and so on.

• Step 2

  Secondly define your target audience so as to ensure that the email flyer reaches the most high potential target group. Prepare a demographic profile of your customer base identifying their age group, location, preferences, gender, education level, etc. Having knowledge of who you are writing for would help you to meet the requirements of your clients.

• Step 3

  Build a mailing list containing the email ids of your customers And keep updating your mailing list from time to time.

• Step 4

  Make a rough draft of the design of the email flyer by deciding where to put the logo of your company, content, images etc. Decide where you want to place the images, whether on top of the flyer or in the centre.

• Step 5

  Write a thought provoking headline. Project the main benefit of your product or service in the headline so that the reader instantly knows what he/she stands to gain. Make it attractive and eye catching. Remember that the headline should act like a magnet to draw the attention of the readers.

• Step 6

  Use sub-headings to break the text in the right places. Don’t use long paragraphs and long winding sentences. Keep the content short and crispy so that the readers can understand what you want to say at first go.

• Step 7

  Write the content as if you are having a conversation with the readers. Directly address the reader and tell him/her about the benefits he/she can get from the products or the services.

• Step 8

  Stick to just one type of font. Don’t slap in too many different kinds of fonts in the mistaken belief that it looks creative. It doesn’t. The use of different types of fonts in one flyers creates confusion and makes the flyer look amateurish.

• Step 9

  Insert appealing pictures in the email flyer. For a profound effect, put one large picture instead of a number of smaller pictures.

• Step 10

  Use sufficient amount of white space to break up the text. Proper usage of white space makes the copy look interesting and attracts the reader.

• Step 11

  Don’t keep the border very close to the text. It makes the copy look too clumsy.

• Step 12

  Include a free coupon or some discount in the flyer and encourage the reader to take advantage of the freebies. Include the link of the appropriate webpage which you want your customers to visit.

• Step 13

  Include a call to action. Encourage the reader to email back or call back. Include information of your website url, email and the contact number.